SYDNEY, AUGUST 17 2019
LENDLEASE, BARANGAROO

‘Against the ruin of the world, there is only one defense: the creative act.’

– Kenneth Rexroth

Good is the New Cool presents a new kind of gathering, providing attendees from the worlds of brands, non-profits, and culture with inspiring talks, learning experiences, and a warm, inclusive community.

Good is the New Cool Acknowledges the traditional owners of Country throughout Australia and their continuing connection to land, sea and community. We pay our respects to them, their cultures and their elders past, present and emerging.

SYDNEY 17 AUGUST 2019
LENDLEASE, BARANGAROO

‘Against the ruin of the world, there is only one defense: the creative act.’

– Kenneth Rexroth

Good is the New Cool presents a new kind of gathering, providing attendees from the worlds of brands, non-profits, and culture with inspiring talks, learning experiences, and a warm, inclusive community.

JOIN OUR FORCE
FOR GOOD.

RESERVE YOUR SPACE NOW.

SPEAKERS

Good is the New Cool 2019 celebrates the passionate voices of game changers in every industry who are paving their own path where there’s no rule book and no limits.

A social innovator and change maker, David is a passionate, experienced leader in developing cause-led partnerships and initiatives that have reached billions, raised millions, and helped change attitudes. David has worked in advertising, production, branding and social impact for the last 20 years. with some of the world’s most influential individuals and organizations – from Beyoncé to Ban Ki-moon.

Most recently David was the global lead on the inaugural World Children’s Day (20, November) which launched across 161 countries, attracted over 7 billion media impressions, was headlined by David Beckham, Millie Bobby Brown and Hugh Jackman, and raised over a million dollars in support of vulnerable and hard to reach children. The 2018 iteration, which David also led, launched in 178 countries, and saw an additional $12M committed by brands and the public.

PACO CONDE AND BETO FERNANDEZ
Founders of Activista LA
Headquartered out of Los Angeles, Paco Conde and Beto Fernandez are the founders of Activista; a creative company committed to driving social, cultural and economic change through the power of Extraordinary Ideas. Their partnership has taken them to three of the most important markets in the marketing industry – USA, Europe and Latin America. They are also behind some of the most extraordinary and award- winning ideas of the last few years, including Real Beauty Sketches – a social experiment for Dove which became the most watched ad ever on YouTube. Paco and Beto have been recognized as the Most Awarded Creative Directors in the World three years in a row; and were included in the 100 Top Creative People in the World list by Forbes magazine last year.

Marlee Silva
Founder of Tiddas 4 Tiddas

Marlee Silva is a 23 year old Kamilaroi and Dunghutti woman from Sydney. She’s a published writer, activist and specialist Indigenous consultant at Cox Inall Ridgeway. She’s also the Founder of Tiddas 4 Tiddas (@tiddas4tiddas) a social media-based movement, developed in the hopes of not losing the momentum of the 2018 NAIDOC theme ‘Because of her we can!’ The page is committed to building the resilience and confidence of Aboriginal and Torres Strait Islander women and girls, through storytelling. With over ten thousand followers, the page has reached people all across the country, connecting to everyday women doing amazing things everywhere and showing the rest of the nation, they are something we should all be proud of.

Susie is The Guardian’s Head of Partnerships and Philanthropy and is driven by a passion for better communication of purposeful business.

She is driven to help leaders realise and leverage the positive business uplift from responsible action, well communicated to their audience.

Susie is a Non-Executive Director for the Banksia Foundation, which promotes sustainability in business, joined the Centre for Sustainability Leadership’s Alumni Committee after completing their Fellowship in 2017 and acts as a mentor for social enterprises including Replated, a reusable takeaway solution.

Nik has always tried to use his creative skills to make a positive difference to peoples lives. He’s been a radio broadcaster, head of content, creative director & lecturer.

His top three career moments. 1. Bob Geldof co-hosting his radio show. 2. Having his design work exhibited next to Philippe Stark at the Design Museum London. 3) Setting up a business with his son to take on the world’s plastic problem.

This father and son team have set up goodcitizens with one mission: to help untrash our planet. They’re turning trash into good, starting with turning a 600ml single-use plastic bottle into sunglasses. 100% recycled & sustainably made in Australia.

Dr Kate Ringvall is the Country Sustainability Leader for IKEA Australia. Kate has more than 20 years’ experience working, studying and exploring the many facets that make up Sustainability as we know it today. Her first job as graduate was in a recycling processing plant in Fremantle and Kate remains an avid recycler!

Kate has a Masters in Public Policy and a PhD in Planning and her areas of expertise are in Sustainable Transport Planning, Sustainable Cities, Transit Orientated Development, and Energy Efficiency in the Built Environment.

At IKEA Australia Kate’s work encompasses the full depth and breadth of integrating sustainability actions and implementing the People and Planet Positive Strategy across all 10 IKEA stores and now also New Zealand!

Doctor Sam Prince is one of Australia’s most unassuming entrepreneurs and visionaries, with an ambition fueled by the desire to help those less fortunate than himself.

Sam is committed to the belief that everyone deserves the basic human rights of education and healthcare to propel themselves forward in life. This forms the foundation of the Sam Prince Group – a collection of businesses dedicated to a greater cause – whether it be tackling hunger, supply of clean drinking water or adequate healthcare.

Sam’s success as an entrepreneur relies on being intrinsically driven to innovate and solve problems. Sam believes in sheer willpower, inspiring others to believe in his vision and goes to great lengths to surround himself with a team of varied skill sets to achieve his dreams.

Isaiah is a Butchulla and Gawara salt water man. Butchulla of Fraser Island, Hervey Bay and Gawara of the Northern Territory, his skin name is Yakamarri.

Isaiah was the winner of the 2017 Aboriginal and Torres Strait Islander TAFE NSW student of the year and was also the TAFE NSW student graduate of the year, being the first Indigenous person to do so. Isaiah has represented Australia in America apart of 9 young Indigenous Leaders chosen by National Congress of Australia’s first Peoples. Isaiah was a part of the first Aboriginal team to sail in the prestigious Sydney to Hobart Yacht race and the Sydney to Gold Coast race, Isaiah was recently selected by Prime Minister and Cabinet to attend the World indigenous Business Conference in New Zealand.

Isaiah is a strong advocate for Indigenous children in foster care and showing them that “it’s not what you know, it’s what you do that matters”.. Isaiah is currently the CEO / Founder of the first Aboriginal mentoring company to support Aboriginal young people in Out of Home Care in New South Wales called – ID. Know Yourself.

Anna’s storytelling is relatable, down to earth and fun. She is a real powerhouse who is optimistic and engaging. Anna takes the audience on a journey leaving people feeling educated and inspired to be the change they want to see in the world.

Founder and CEO of Bambuddha Group, a leadership development network for sustainable businesses, Anna has added value to hundreds of companies by showing them how to ‘work kinder’. She has raised millions in funds for charities via mutual partnerships, created for social and environmental impact.

Anna is also the founder of several other major initiatives including The Corporate Kindness Project, which is an Australian based research study focusing on the business benefits of working kind.

The Gamechangers Gathering is an annual event also founded by Bambuddha Group which annually brings together thought leaders and social impact experts dedicated to creating change.

www.bambuddhagroup.com
Afdhel Aziz is one of the world’s leading experts in brand purpose and social innovation. After 20 year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, he is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Microsoft, Sonos, Bacardi and Mars on how to use culture and technology as a force for good.

Afdhel is the co-author Good is the New Cool: Market Like You Give a Damn, a provocative manifesto for a bold new model of 21st marketing that helps brands ‘do well by doing good’. He is also an inspirational keynote speaker who has spoken internationally at the Cannes Lions, SXSW, AdWeek, TEDx and the Forbes CMO Summit, as well as at companies like Levi’s, The North Face Crate and Barrel, Booking.com and many others. In addition to co-hosting the ‘Good is the New Cool’ podcast series, he also writes ‘The Power Of Purpose’ column in Forbes on the topic of business and social impact. He is based in Venice Beach, California where he lives with his wife and son.

Bobby Jones is one of the nation’s most respected experts in engaging teen and millennial audiences for social change.

Bobby is currently Chief Marketing and Communications Officer (CMCO) of Peace First, where he leads all of its marketing and communications efforts to help young people in over 100 countries around the world to be powerful peacemakers, creating compassionate solutions to global and local injustices.

He is the co-author of the top-selling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good.

Bobby is a passionate advocate for youth empowerment and a renowned international speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University. He lives in Brooklyn, New York with his wife and son.

With over 10 years of experience in delivering complex, secure Cloud transformation programs to enterprise and government customers, Kenny is highly experienced in all phases of building and delivering a successful Secure Modern Workplace Consulting and managed services practice.

For the last 2 years, Kenny’s focus has been on building strong, profitable Microsoft Security practices in the Microsoft partner ecosystem that span Office 365, Azure, EMS and Windows 10. Prior to this role, Kenny delivered large, complex Office 365 migration programs for some of australia’s largest and most complex enterprise and government customers in Microsoft Consulting Services. Kenny has several technical certifications in Azure, Office 365, SharePoint, SQL Server, and dot net. He is also a Prosci certified Change Management Practitioner.

For over 10 years, Kenny has been heavily involved in all aspects of the Accessibility software standards development and delivery lifecycle. He worked on the ARIA standard in the W3c, the epub standard in IDPF, and has been working closely with several engineering teams at Microsoft to make their products and services more accessible to all. Kenny predominantly uses a screen reader on his Windows and IOS devices as his preferred assistive technology.

Sparkke is one of the world’s first female founded and led beer and wine companies tackling the entrenched cultural and gender stereotypes driving Australia’s $15+ billion pa male-dominated industry.

Kari launched Sparkke in November 2016 with the most successful alcohol crowd-funding campaign in Australia’s history.
Her extensive international strategic marketing experience with iconic companies such as RM Williams, NIKE, ANZ and LendLease is now applied full time to this disruptive social enterprise.

Under Kari’s guidance in visual design and bold ideology, the Sparkke brand has carved out its place as a serious craft beverage producer.

Her values of social equity, collaboration and inclusion have translated seamlessly into brewpub Sparkke at the Whitmore, which the Adelaide-based company opened in March this year.

www.sparkke.com

MORE SPEAKERS TO BE  ANNOUNCED SOON

JOIN THE MOVEMENT.

Afdhel Aziz and Bobby Jones’ are two friends and veteran marketers who went on a journey to find purpose and how to use business as a force for good. Their book ‘Good is the New Cool: Market Like You Give a Damn’ has gained worldwide recognition since being published in 2016. The book not only inspired global change-makers in the worlds of business, philanthropy, and culture to ‘think transformationally, not transactionally,’ but also in a way that optimizes the lives of people.

The Good is the New Cool movement has now broadened to include an event and podcast series (in association with Soho House), Goodlunches round the world for social entrepreneurs to network, and also a global conference series that kicked off in Los Angeles in March at the TOMS HQ.

Meet Afdhel Aziz
Meet Bobby Jones

A MESSAGE
FROM OUR HOSTS

We are so excited to bring the Good is the New Cool gathering to Australia because we are passionate about helping business leaders and culture creators use their talents, resources, and influence to impact a greater good.

On Saturday August 17th at Lendlease in Sydney and on Saturday August 24th at The Goods Shed North in Melbourne, we are inviting you to join 200 extraordinary fellow citizens – all united by the desire and the courage to transform our world for the better.

Our amazing speakers include: David Ohana, Global Chief of Brand Building at UNICEF, Paco Conde and Beto Fernandez, Co-Founders of Activista Los Angeles, activist and ambassador Faustina Agolley, Susie Bayes from The Guardian Australia, Marlee Silva, Founder of Tiddas 4 Tiddas, Nik and Harry Robinson from good citizens Eyewear, and many more to be announced soon.

Our mission is to empower you with the tools and resources you need to be world changers. Our formula for this conference is ‘Inspiration x Innovation = Impact’.

In the next step in this journey, we are excited to join forces with our partners-in-good in Australia, Usual Suspects Creative and UnLtd, to bring members of this movement together.

Sparked by inspiration from our curated speaker line up and our immersive masterclasses and workshops we want you to walk away with new ways of thinking, proven models of success, practical tools, and (most importantly) the essential allies and community you need to help bring those ideas to life.

We believe that with courage, curiosity and compassion we can leave this world better than we found it. We hope you can join us!

Afdhel, Bobby, Shani, Sharice and Chris

DON’T MISS OUT
ON THESE TALKS.

RESERVE YOUR SPACE NOW.

INSPIRING TALKS & IMMERSIVE WORKSHOPS

AROUND KEY PRINCIPLES
OF THE BOOK

KNOW YOUR PURPOSE

HOW TO DISCOVER, DEFINE AND UNLEASH THE POWER
OF PURPOSE TO INSPIRE EMPLOYEES AND DRIVE GROWTH.

DON’T ADVERTISE, SOLVE PROBLEMS

HOW BRANDS AND NON-PROFITS CAN COLLABORATE
TO GO BEYOND ADVERTISING AND ACTUALLY SOLVE PROBLEMS IN PEOPLE’S LIVES.

THINK CITIZENS, NOT CONSUMERS

HOW TO ENGAGE WITH AN AWAKENED AUDIENCE WHO ARE EAGER
TO PARTICIPATE IN SOLVING SOCIAL AND ENVIRONMENTAL PROBLEMS.

LEAD WITH THE COOL, BAKE IN THE GOOD

HOW THE POWER OF COOL (STORYTELLING, DESIGN, ART)
CAN HELP INSPIRE PEOPLE TO DO MORE GOOD.

JOIN THE
CONVERSATION.

RESERVE YOUR SPACE NOW.

Have Questions?

Email goodisthenewcool@gmail.com or fill out the form below.

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