SYDNEY, AUGUST 17 2019
LENDLEASE, BARANGAROO

Good is the New Cool presents a new kind of gathering, providing attendees from the worlds of brands, non-profits, and culture with inspiring talks, learning experiences, and a warm, inclusive community.

Join us for a full day of inspiration hearing from the innovators and provocateurs using business and culture as forces for good! 

‘Against the ruin of the world, there is only one defense: the creative act.’

– Kenneth Rexroth

 Good is the New Cool Acknowledges the traditional owners of Country throughout Australia and their continuing connection to land, sea and community.
We pay our respects to them, their cultures and their elders past, present and emerging.

JOIN OUR FORCE
FOR GOOD.

RESERVE YOUR SPACE NOW.

INSPIRING TALKS & IMMERSIVE WORKSHOPS

AROUND KEY PRINCIPLES
OF THE BOOK

KNOW YOUR PURPOSE

HOW TO DISCOVER, DEFINE AND UNLEASH THE POWER
OF PURPOSE TO INSPIRE EMPLOYEES AND DRIVE GROWTH.

09:20: INSPIRATION SESSION

MARLEE SILVA

Marlee Silva, Founder Tiddas4Tiddas: Sick of not seeing successful indigenous women represented online, Marlee Silva (a Kamilaroi/Dunghutti woman ) launched Tiddas 4 Tiddas, an online platform that shares uplifting stories of Indigenous women, that is now turning into a real-world movement using the power of social media.

09:40: INSPIRATION SESSION

ISAIAH DAWE

Isaiah Dawe Founder, ID. Know Yourself : As a child in Australian foster care, Isaiah Dawe (a Butchulla and Garawa Saltwater Murri Aboriginal man) was placed in 17 different homes and subjected to disadvantage and abuse that made him determined to fight for the rights of other Aboriginal kids in foster care. Hear his inspiring story of creating ID. Know Yourself, a mentoring organisation that is fighting to end the cycle of intergenerational trauma.

10:00: INSPIRATION SESSION

DAVID OHANA

Australian David Ohana’s remarkable career began when as a young man, he pitched for a global United Nations project – and won, beating out major international competitors. Since then, he has followed his purpose at the UN, of using the power of storytelling to help unleash good, working with some of the biggest names in pop culture, including Beyoncé, David Guetta, Hugh and Deb Jackman, and countless others.

His global campaigns have reached billions, raised millions and helped change attitudes.

10:25: INNOVATION SESSION

CHRIS FREEL – UNLTD & MEGAN GILMOUR THE MISSING SCHOOL

Powering the Creative Industry To Solve Problems. Join UNLTD’s Chris Freel as he talks to Megan Gilmour, Founder of Missing School to hear about how after witnessing her son’s painful separation from his friends and learning, Megan committed to changing the way schools see their responsibility to kids with serious illness – by creating Australia’s first telepresence robot for students with serious illness.

10:25: INNOVATION SESSION

MASTERCLASS: HOW TO BE A SOCIAL INTRAPRENEUR

Join Susie Bayes of The Guardian Australia, and Tim Mahlberg, from the League of Intrapreneurs Australia. Intrapreneurs are change makers driving solutions to society’s most pressing challenges from within the world’s largest organisations. In this informative and interactive session, find out how you too can create change from your existing job.

10:25: INNOVATION SESSION

DAVID OHANA – UNICEF

Join David as he gives a deep dive Q&A into some of the most high-profile campaigns UNICEF and the UN have produced.

There will also be a session on how you can get involved, as well as the unveiling of an exciting new initiative…

LEAD WITH THE COOL, BAKE IN THE GOOD

HOW THE POWER OF COOL (STORYTELLING, DESIGN, ART)
CAN HELP INSPIRE PEOPLE TO DO MORE GOOD.

11:45: INSPIRATION SESSION

JADE SLATER & SARAH SPIKER – COTTON ON FOUNDATION

The Cotton On Foundation began over a decade ago in Geelong after a small donation was made to a healthcare centre in the village of Mannya, Southern Uganda. 

Today, over $90 million has been raised for our education projects through a fundraising model which is in partnership with Cotton On Group customers, giving youth everywhere the opportunity to champion change through the purchase of everyday items and of which 100% of proceeds contribute to empowering youth through quality education. It’s youth for youth. 

12:05: INSPIRATION SESSION

NIK & HARRY ROBINSON – GOODCITIZENS

Join Nik Robinson and his eight year old son Harry Robinson to hear about their inspiring story of trying to solve the problem of plastic pollution by creating a supercool new sunglasses brand, GoodCitizens, each pair of which is made wholly from 100% recycled plastic bottle.

12:25: INSPIRATION SESSION

SARAH MEREDITH – GLOBAL CITIZEN

When it comes to leveraging the power of cool to do good, nobody does it better than Global Citizen. Come and hear Sarah talk about their mission to build a movement of 100 million action taking Global Citizens to help achieve their vision of ending extreme poverty by 2030 – and how they’ve recruited the likes of Pharrell, Coldplay, Alicia Keys and a host of other megastars to help rally support.

12:50: INNOVATION SESSION

FEAT’S HEIDI LENFFER: HOW CAN ROCK BANDS SAVE THE PLANET?

By investing in clean energy solutions in Australia! Join the Founder of FEAT (Future Energy Artists) Heidi Lenffer to here the remarkable idea that she is pioneering. By partnering with the superannuation fund Future Super, and the developer Impact Investment Group, Lenffer has established a platform that will allow musicians to build and invest in their own solar farms.

12:50: INNOVATION SESSION

MASTERCLASS: HOW KINDNESS IS A COMPETITIVE ADVANTAGE 

Anna Shepphard from Bambuddha Group speaks from the heart about her journey and experiencing the kindness of strangers that led her to explore how Australian companies are using kindness as a competitive advantage

12:50: INNOVATION SESSION

MASTERCLASS: HOW TO BE A GLOBAL CITIZEN

Come and hear Sarah Meredith talk about some of the amazing Australian projects that Global Citizen is working on – and how you can become involved to help by adding your talents.

DON’T ADVERTISE, SOLVE PROBLEMS

HOW BRANDS AND NON-PROFITS CAN COLLABORATE
TO GO BEYOND ADVERTISING AND ACTUALLY SOLVE PROBLEMS IN PEOPLE’S LIVES.

14:30: INSPIRATION SESSION

KENNY SINGH – MICROSOFT

What if the world thought of ‘Disability as an engine for innovation’ rather than a disadvantage? Join Microsoft’s Kenny Singh as he talks about how the company is breaking new ground through innovations like the Seeing AI App, AI for Accessibility, and Microsoft Soundscape which are helping solve problems for the one billion people in the world with disabilities.

14:50: INSPIRATION SESSION

PACO CONDE AND BETO FERNANDEZ – ACTIVISTA LA

Headquartered out of Los Angeles, Paco Conde and Beto Fernandez are the founders of Activista; a creative company committed to driving social, cultural and economic change through the power of Extraordinary Ideas. Their partnership has taken them to three of the most important markets in the marketing industry – USA, Europe and Latin America. They are also behind some of the most extraordinary and award- winning ideas of the last few years, including Real Beauty Sketches – a social experiment for Dove which became the most watched ad ever on YouTube. Paco and Beto have been recognized as the Most Awarded Creative Directors in the World three years in a row; and were included in the 100 Top Creative People in the World list by Forbes magazine last year.

15:10: INSPIRATION SESSION

KATE RINGVALL – IKEA

Leading its Australian stores into the future is Dr Kate Ringvall, IKEA Australia’s Country Manager Sustainability, who joins us to talk about the remarkable journey the retailer has made to becoming a force for the planet.

15:35: INNOVATION SESSION

MASTERCLASS: HOW TO FIND YOUR OWN PURPOSE IN WORK

In this special Masterclass, Co-Founder of Good is The New Cool, Afdhel Aziz shares the revolutionary GPS method which asks : What are your Gifts? What are you Passions? How can you be of Service? The intersection of these three is where your purpose lies.

15:35: INNOVATION SESSION

MASTERCLASS: HOW TO BE AN ACTIVISTA

Join the award-winning founders of Activista LA, a creative agency whose motto is ‘Extraordinary Ideas for Extraordinary Times,’ for a masterclass on their groundbreaking approach to their work, focusing on how to create powerful initiatives like ‘Dove Real Beauty Sketches’, ‘Immortal Fans’ and ‘United States and Oceans Project’ that inspire people and provoke change, centered around their mantra ‘ACTS NOT ADS.

15:35: INNOVATION SESSION

MASTERCLASS: HOW CAN YOUR BUSINESS EMBRACE THE CIRCULAR ECONOMY?

Join Dr Kate Ringvall of IKEA for a masterclass on her insights and challenges on how to accelerate your business for the Circular Economy, as well as an interactive ‘Ask Me Anything’ portion where you can ask questions directly.

THINK CITIZENS, NOT CONSUMERS

HOW TO ENGAGE WITH AN AWAKENED AUDIENCE WHO ARE EAGER
TO PARTICIPATE IN SOLVING SOCIAL AND ENVIRONMENTAL PROBLEMS.

16:45: INSPIRATION SESSION

ALEX MEYER – THE ICONIC

Alex Meyer joins us to talk about the revolutionary approach online shopping powerhouse The ICONIC is blazing becoming purpose-driven from the inside out, and creating an organisational culture that is tackling issues ranging from body positivity to sustainability.

17:05: INSPIRATION SESSION

DR SAM PRINCE

Dr Sam Prince is an Australian entrepreneur and the CEO of Sam Prince Group. Dr. Prince is the founder of Mexican franchise chain, Zambrero – recognised as one of Australia’s fastest growing businesses with a mission to end world hunger through its Plate4Plate initiative, having donated over 31 million meals to those in need to date. He is also chairman and Founder of One Disease – a non-profit organisation that aims to eliminate Crusted Scabies from remote Indigenous communities in Australia by 2022. Join us to hear about his remarkable journey and his insights about entrepreneurship and social impact.

17:25: INSPIRATION SESSION

VICE TO VIRTUE PANEL

Kari Allen – Co-Founder, Sparkke
James Grudgeon – CoFounder, Good Beer Co
David Laity – Founder of Goodwill Wine

Can the booze industry do good? Join us for a stimulating discussion from some of the pioneers in the Australian alcohol industry who say ‘yes!’ While we also sample some of their delicious beverages in this fun closing session.

JOIN OUR FORCE
FOR GOOD.

RESERVE YOUR SPACE NOW.

ABOUT OUR SPEAKERS

Good is the New Cool 2019 celebrates the passionate voices of game changers in every industry who are paving their own path where there’s no rule book and no limits.

A social innovator and change maker, David is a passionate, experienced leader in developing cause-led partnerships and initiatives that have reached billions, raised millions, and helped change attitudes. David has worked in advertising, production, branding and social impact for the last 20 years, with some of the world’s most influential individuals and organisations – from Beyoncé to Ban Ki-moon.

A former Young Australian of the Year for Community Service, ex-Saatchi & Saatchi creative, and content producer for the last UN Secretary-General, David is driven by leveraging the power of the private sector and creative community to help solve some of the world’s greatest challenges.

PACO CONDE AND BETO FERNANDEZ
Founders of Activista LA

Headquartered out of Los Angeles, Paco Conde and Beto Fernandez are the founders of Activista; a creative company committed to driving social, cultural and economic change through the power of Extraordinary Ideas.

This duo is behind some of the most extraordinary and award- winning ideas of the last few years, including Real Beauty Sketches – a social experiment for Dove which became the most watched ad ever on YouTube. Paco and Beto have been recognized as the Most Awarded Creative Directors in the World three years in a row.

Marlee Silva
Founder of Tiddas 4 Tiddas

Marlee Silva is a 23 year old Kamilaroi and Dunghutti woman from Sydney. She’s a published writer, activist and specialist Indigenous consultant at Cox Inall Ridgeway. She’s also the Founder of Tiddas 4 Tiddas (@tiddas4tiddas) a social media-based movement, developed in the hopes of not losing the momentum of the 2018 NAIDOC theme ‘Because of her we can!’ The page is committed to building the resilience and confidence of Aboriginal and Torres Strait Islander women and girls, through storytelling. 

Susie is The Guardian’s Head of Partnerships and Philanthropy and is driven by a passion for better communication of purposeful business.

She is driven to help leaders realise and leverage the positive business uplift from responsible action, well communicated to their audience. Susie is a Non-Executive Director for the Banksia Foundation, which promotes sustainability in business, joined the Centre for Sustainability Leadership’s Alumni Committee  in 2017 and acts as a mentor for social enterprises including Replated, a reusable takeaway solution.

Nik has always tried to use his creative skills to make a positive difference to peoples lives. He’s been a radio broadcaster, head of content, creative director & lecturer. Harry is an 8 year old on a mission!

This father and son team have set up goodcitizens with one mission: to help untrash our planet. They’re turning trash into good, starting with turning a 600ml single-use plastic bottle into sunglasses. 100% recycled & sustainably made in Australia.

Dr Kate Ringvall is the Country Sustainability Leader for IKEA Australia. Kate has more than 20 years’ experience working, studying and exploring the many facets that make up Sustainability as we know it today. 

At IKEA Australia Kate’s work encompasses the full depth and breadth of integrating sustainability actions and implementing the People and Planet Positive Strategy across all 10 IKEA stores and now also New Zealand!

Doctor Sam Prince is one of Australia’s most unassuming entrepreneurs and visionaries, with an ambition fueled by the desire to help those less fortunate than himself.

Sam is committed to the belief that everyone deserves the basic human rights of education and healthcare to propel themselves forward in life. This forms the foundation of the Sam Prince Group – a collection of businesses dedicated to a greater cause – whether it be tackling hunger, supply of clean drinking water or adequate healthcare.

Sam’s success as an entrepreneur relies on being intrinsically driven to innovate and solve problems. Sam believes in sheer willpower, inspiring others to believe in his vision and goes to great lengths to surround himself with a team of varied skill sets to achieve his dreams.

Isaiah is a Butchulla and Gawara salt water man. Butchulla of Fraser Island, Hervey Bay and Gawara of the Northern Territory, his skin name is Yakamarri.

Isaiah is a strong advocate for Indigenous children in foster care and showing them that “it’s not what you know, it’s what you do that matters”.. Isaiah is currently the CEO / Founder of the first Aboriginal mentoring company to support Aboriginal young people in Out of Home Care in New South Wales called – ID. Know Yourself.

Anna’s storytelling is relatable, down to earth and fun. She is a real powerhouse who is optimistic and engaging. Anna takes the audience on a journey leaving people feeling educated and inspired to be the change they want to see in the world.

Founder and CEO of Bambuddha Group, a leadership development network for sustainable businesses, Anna has added value to hundreds of companies by showing them how to ‘work kinder’. She has raised millions in funds for charities via mutual partnerships, created for social and environmental impact.

www.bambuddhagroup.com

Afdhel Aziz is one of the world’s leading experts in brand purpose and social innovation. After 20 year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, he is now currently the Founder and Chief Purpose Officer of Conspiracy of Love.

Afdhel is the co-author Good is the New Cool: Market Like You Give a Damn, a provocative manifesto for a bold new model of 21st marketing that helps brands ‘do well by doing good’.  In addition to co-hosting the ‘Good is the New Cool’ podcast series, he also writes ‘The Power Of Purpose’ column in Forbes on the topic of business and social impact. 

Bobby Jones is one of the nation’s most respected experts in engaging teen and millennial audiences for social change.

Bobby is currently Chief Marketing and Communications Officer (CMCO) of Peace First, where he leads all of its marketing and communications efforts to help young people in over 100 countries around the world to be powerful peacemakers, creating compassionate solutions to global and local injustices.

He is the co-author of the top-selling book Good is the New Cool and a passionate advocate for youth empowerment and a renowned international speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University. 

For over 10 years, Kenny has been heavily involved in all aspects of the Accessibility software standards development and delivery lifecycle.

He worked on the ARIA standard in the W3c, the epub standard in IDPF, and has been working closely with several engineering teams at Microsoft to make their products and services more accessible to all. Kenny predominantly uses a screen reader on his Windows and IOS devices as his preferred assistive technology.

Sparkke is one of the world’s first female founded and led beer and wine companies tackling the entrenched cultural and gender stereotypes driving Australia’s $15+ billion pa male-dominated industry.

Kari launched Sparkke in November 2016 with the most successful alcohol crowd-funding campaign in Australia’s history.
Her extensive international strategic marketing 

Her values of social equity, collaboration and inclusion have translated seamlessly into brewpub Sparkke at the Whitmore, which the Adelaide-based company opened in March this year.

www.sparkke.com

Alexander Meyer is a people-centric and purpose-driven marketing leader with an entrepreneurial spirit and is currently serving as the Chief Marketing Officer for Australia’s leading online fashion retailer THE ICONIC – a business with which he and his team are championing the conversation on diversity and inclusion, body positivity, as well as sustainability in fashion.

He is originally from East-Berlin. His dad was 15 when WWII ended and Alex himself was 15 when the Berlin wall fell. The turmoil of the transformational early 90s in East Germany made him self-reflect early on, learning that if we understand ourselves as an individual we can understand organisations, society and ‘the anonymous other’ – a realisation that rooted his passion for storytelling, innovation and transformational change.

As a Catalyst with the League of Intrapreneurs, Tim supports and helps connect a local and global network of professionals leading system change and social impact from within our largest organisations and institutions.

His own intrapreneur journey saw him founding Australia’s first corporate coworking community, The Village in Melbourne for National Australia Bank’s small business customers and community partners, now with over 2500 members. He is also a 2013 Fellow with the Centre for Sustainability Leadership.

Tim is in the final stages of completing his PhD at the University of Sydney where he is exploring new ways of working with purpose in large organisations, and how individuals can drive change and innovation from the fringes of our workplaces.

www.timmahlberg.com
JAMES GRUGEON
Founder of The Good Beer Co

James Grugeon started The Good Beer Co – Australia’s first social enterprise of its kind – to brew beer for good causes and inspire change by demonstrating what passionate people and purpose-led businesses can achieve. 

The Good Beer Co’s flagship beer – Great Barrier Beer, was a finalist in the “Minister’s Award for the Environment” of the Banksia Sustainability Awards 2018, voted one of Australia’s “Hottest New Craft Beers” of 2018 (GABS) and awarded a Bronze Medal at the Royal Queensland Food and Wine Show Beer Awards 2019. It’s Pale Tail beer, launched to support RSPCA Queensland, was awarded a Gold Medal and The Good Beer Co has also successfully launched a beer in support of the Australian Marriage Equality Campaign – Love, and a beer in support of the Jo Cox Foundation in the UK and their flagship Great Get Together event – Great Get Together Pale Ale.

David began Goodwill Wine after losing most of what he owned in the Black Saturday bushfires. With a strong desire to pay forward the help he received, he took the $15,000 given to him through the Red Cross Bushfire Appeal and instead of replacing what was lost, began sourcing high quality wines, built a website, and started passing on 50% of his profit to charity.

Fast forward ten years, some recent angel investment and a team made up largely from the long term unemployed and the NDIS Goodwill Wine has grown rapidly; tripling its turnover in 2019 and paying forward over $275,000.

Originating from the Blue Mountains, Heidi Lenffer is a performing artist and founding member of critically-acclaimed Australian band, Cloud Control, who have released four studio recordings, received multiple ARIA award-nominations, and won the Australian Music Prize in 2011.

Heidi has recently launched an artist-led solar investment fund to reshape the impact of the music industry in response to the climate crisis. Called Future Energy Artists (FEAT), this is an innovative strategy for artists to invest in solar farms in order to reshape the environmental impact of their touring.

FEAT has won the early support of many high profile artists including Vance Joy, Peking Duk, Midnight Oil, Regurgitator, as well as mainstream festivals and industry bodies such as Mushroom Group and Laneway. 

MEGAN GILMOUR
Co-Founder of The Missing School

Megan Gilmour is a social innovator and global changemaker with experience across 24 countries and in government, publishing, global aid and development and entities invested in large-scale social change.

She’s a Churchill Fellow (with studies in six countries for connecting seriously sick kids to their education), an expert on raising funding for large and dynamic innovation projects, and a leader in disability education research and advocacy and a mentor to changemakers who build enterprises for social good. She has co-founded a nationally transformative not-for-profit, and tech startups in the global development and the assistive robotics sector.

CHRIS FREEL
CEO of UnLtd

Chris has an incredible personal story, losing both of his parents at a young age, and going to building 20 years career in the media world including executive roles at Fairfax and Pandora Radio.

Chris is currently the CEO of UnLtd, the charity foundation of the media, marketing and advertising industry. UnLtd supports over 20 charities in the youth at risk space by leveraging the power of the industry for good.

Sarah is an experienced manager of development projects both internationally and within Australia. She has worked with Bright Futures, Mission Australia and World Vision in development planning, partnership management and fundraising. As Global Projects Manager for the Cotton On Foundation, Cotton On Group’s philanthropic arm, Sarah is responsible for the design of a global project model and the implementation of that model in communities across Uganda, South Africa, Thailand and through local partnerships in the Northern Territory.

JADE SLATER
Commercial Manager at Cotton On Foundation

Jade started with the Cotton On Group in 2008 as a Ladies and Men’s Administration Assistant. She soon moved into the Licensing Department, where she managed some of the Group’s biggest commercial partnerships. It was in 2016 that Jade “landed [her] dream job” in Cotton On Foundation as the Commercial Manager overseeing product and driving fundraising opportunities. Jade thrives on innovation and brings fresh, on-trend product to the market so customers can take action to create a big impact!

OUR PARTNERS IN GOOD

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ON THESE TALKS.

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JOIN THE MOVEMENT.

Afdhel Aziz and Bobby Jones’ are two friends and veteran marketers who went on a journey to find purpose and how to use business as a force for good. Their book ‘Good is the New Cool: Market Like You Give a Damn’ has gained worldwide recognition since being published in 2016. The book not only inspired global change-makers in the worlds of business, philanthropy, and culture to ‘think transformationally, not transactionally,’ but also in a way that optimizes the lives of people.

The Good is the New Cool movement has now broadened to include an event and podcast series (in association with Soho House), Goodlunches round the world for social entrepreneurs to network, and also a global conference series that kicked off in Los Angeles in March at the TOMS HQ.

Meet Afdhel Aziz
Meet Bobby Jones

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CONVERSATION.

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A MESSAGE
FROM OUR HOSTS

We are so excited to bring the Good is the New Cool gathering to Australia because we are passionate about helping business leaders and culture creators use their talents, resources, and influence to impact a greater good.

On Saturday August 17th at Lendlease in Sydney and on Saturday August 24th at The Goods Shed North in Melbourne, we are inviting you to join 200 extraordinary fellow citizens – all united by the desire and the courage to transform our world for the better.

Our amazing speakers include: David Ohana, Global Chief of Brand Building at UNICEF, Paco Conde and Beto Fernandez, Co-Founders of Activista Los Angeles, Susie Bayes from The Guardian Australia, Marlee Silva, Founder of Tiddas 4 Tiddas, Nik and Harry Robinson from good citizens Eyewear, and many more to be announced soon.

Our mission is to empower you with the tools and resources you need to be world changers. Our formula for this conference is ‘Inspiration x Innovation = Impact’.

In the next step in this journey, we are excited to join forces with our partners-in-good in Australia, Usual Suspects Creative and UnLtd, to bring members of this movement together.

Sparked by inspiration from our curated speaker line up and our immersive masterclasses and workshops we want you to walk away with new ways of thinking, proven models of success, practical tools, and (most importantly) the essential allies and community you need to help bring those ideas to life.

We believe that with courage, curiosity and compassion we can leave this world better than we found it. We hope you can join us!

Afdhel, Bobby, Shani, Sharice and Chris

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