Good is the New Cool is a global movement

Dedicated to serving the creators and innovators using business and culture as forces for good

“Against the ruin of the world, the only defense is the creative act.”
– Kenneth Roxroth

What is Good is the New Cool?

In this time of massive unrest we believe creators and entrepreneurs are more important now than ever to reshape the beliefs, mindsets, and values that are the underpinnings for social change and action.

We are passionate about creating content and experiences that enhance people’s lives and ignite their passion to help others.

Through the release of our best-selling book, Good is The New Cool: Market Like You Give A Damn, content, keynote talks, and brand workshops, we have helped tens of thousands of people around the world to use to use their talents and resources to impact positive change