MELBOURNE, AUGUST 24 2019
THE GOODS SHED NORTH, DOCKLANDS
Good is the New Cool presents a new kind of gathering, providing attendees from the worlds of brands, non-profits, and culture with inspiring talks, learning experiences, and a warm, inclusive community.
Join us for a full day of inspiration hearing from the innovators and provocateurs using business and culture as forces for good!
‘Against the ruin of the world, there is only one defense: the creative act.’
– Kenneth Rexroth
Good is the New Cool Acknowledges the traditional owners of Country throughout Australia and their continuing connection to land, sea and community.
We pay our respects to them, their cultures and their elders past, present and emerging.
JOIN OUR FORCE
RESERVE YOUR SPACE NOW.
INSPIRING TALKS & IMMERSIVE WORKSHOPS
AROUND KEY PRINCIPLES
OF THE BOOK
KNOW YOUR PURPOSE
HOW TO DISCOVER, DEFINE AND UNLEASH THE POWER
OF PURPOSE TO INSPIRE EMPLOYEES AND DRIVE GROWTH.
09:20: INSPIRATION SESSION
Marlee Silva, Founder Tiddas4Tiddas: Sick of not seeing successful indigenous women represented online, Marlee Silva (a Kamilaroi/Dunghutti woman ) launched Tiddas 4 Tiddas, an online platform that shares inspiring stories of Indigenous women, that is now turning into a real-world movement using the power of social media.
09:40: INSPIRATION SESSION
Isaiah Dawe Founder, ID. Know Yourself : As a child in Australian foster care, Isaiah Dawe (a Butchulla and Garawa Saltwater Murri Aboriginal man) was placed in 17 different homes and subjected to disadvantage and abuse that made him determined to fight for the rights of other Aboriginal kids in foster care. Hear his inspiring story of creating ID. Know Yourself, a mentoring organisation that is fighting to end the cycle of intergenerational trauma.
10:00: INSPIRATION SESSION
Australian David Ohana’s remarkable career
began when as a young man, he pitched for a global United Nations project – and won, beating out major international competitors. Since then, he has followed his purpose at the UN, of using the power of storytelling to help unleash good, working with some
of the biggest names in pop culture, including Beyoncé, David Guetta, Hugh and Deb Jackman, and countless others. His global campaigns have reached billions, raised millions and helped change attitudes.
10:25: INNOVATION SESSION
POWERING THE CREATIVE INDUSTRY TO SOLVE PROBLEMS
Join Jenni Hayward from UNLTD as she talks about problem solving through doing good in the creative agency. UNLTD will be joined by Megan Gilmour, CEO and Co-founder of MissingSchool who, after witnessing her son’s painful separation from his friends and learning, committed to changing the way schools see their responsibility to kids with serious illness – by creating a first in Australia national telepresence robot service to keep sick connected to their classrooms.
10:25: INNOVATION SESSION
DAVID OHANA – UNICEF
Join David as he gives a deep dive Q&A into some of the most high-profile campaigns UNICEF and the UN have produced.
There will also be a session on how you can get involved, as well as the unveiling of an exciting new initiative…
LEAD WITH THE COOL, BAKE IN THE GOOD
HOW THE POWER OF COOL (STORYTELLING, DESIGN, ART)
CAN HELP INSPIRE PEOPLE TO DO MORE GOOD.
11:25: INSPIRATION SESSION
JADE SLATER & SARAH SPIKER – COTTON ON FOUNDATION
The Cotton On Foundation began over a decade ago in Geelong after a small donation was made to a healthcare centre in the village of Mannya, Southern Uganda.
Today, over $90 million has been raised for our education projects through a fundraising model which is in partnership with Cotton On Group customers, giving youth everywhere the opportunity to champion change through the purchase of everyday items and of which 100% of proceeds contribute to empowering youth through quality education. It’s youth for youth.
11:45: INSPIRATION SESSION
SOCIAL GOOD START UPS: HOW CAN VCs HELO FUEL THE SOCIAL IMPACT REVOLUTION?
Join Will Richardson, head of the Giant Leap Fund, Australia’s first social impact VC fund, together with Tim Baxter (Who Gives a Crap) and Audrey Khaing-Jones (Founder of Glam Corner), both of which have been funded by Giant Leap to find out more about their journeys.
12:05: INSPIRATION SESSION
SARAH MEREDITH – GLOBAL GITIZEN
When it comes to leveraging the power of cool to do good, nobody does it better than Global Citizen. Come and hear Sarah Meredith talk about the their mission to build a movement of 100 million action-taking Global Citizens to help achieve their vision of ending extreme poverty by 2030 – and how they’ve recruited the likes of Pharrell, Coldplay, Alicia Keys and a host of other megastars to help rally support.
12:30: INNOVATION SESSION
MASTERCLASS WITH KIRK PEREIRA
Thankyou’s Growth Builder Kirk Pereira started volunteering with the social enterprise in 2011, knocking on doors and pitching to retailers to switch over to Thankyou. A few years later he came on board full-time and has helped transform Thankyou into a successful social enterprise that has committed over $5.8 million to water, sanitation, food, safe births and healthcare programs across 20 countries to date. But alongside Thankyou’s goal of eradicating global poverty, Kirk shares the importance of finding your own ‘why’ to pull you through life’s inevitable ups and downs. Having grown up in India surrounded by poverty, the contrast between what’s available in Australia and where his family still lives is a constant reminder for Kirk to follow his personal ‘why’. Kirk embraces every opportunity to help others find their ‘why’, both for their own fulfillment and the greater good.
12:30: INNOVATION SESSION
SARAH MEREDITH – HOW TO BE A GLOBAL CITIZEN
Come and hear Sarah talk about some of the amazing Australian projects that Global Citizen is working on – and how you can become involved to help by adding your talents.
DON’T ADVERTISE, SOLVE PROBLEMS
HOW BRANDS AND NON-PROFITS CAN COLLABORATE
TO GO BEYOND ADVERTISING AND ACTUALLY SOLVE PROBLEMS IN PEOPLE’S LIVES.
14:00: INSPIRATION SESSION
DR KATE RINGVALL – IKEA
Leading its Australian stores into the future is Dr Kate Ringvall, IKEA Australia’s Country Manager Sustainability, who joins us to talk about the remarkable journey the retailer has made in innovating for the planet.
14:20: INSPIRATION SESSION
PACO CONDE AND BETO FERNANDEZ – ACTIVISTA LA
Headquartered out of Los Angeles, Paco Conde and Beto Fernandez are the founders of Activista; a creative company committed to driving social, cultural and economic change through the power of Extraordinary Ideas. Their partnership has taken them to three of the most important markets in the marketing industry – USA, Europe and Latin America. They are also behind some of the most extraordinary and award- winning ideas of the last few years, including Real Beauty Sketches – a social experiment for Dove which became the most watched ad ever on YouTube. Paco and Beto have been recognized as the Most Awarded Creative Directors in the World three years in a row; and were included in the 100 Top Creative People in the World list by Forbes magazine last year.
14:40: INSPIRATION SESSION
SHANNON MORGAN – ADIDAS
Adidas has blazed a path in sustainability innovation with the launch of their Ocean Plastic shoe, in collaboration with Parley for the Oceans. Going from an initial run of 7000 pairs to over 11 million pairs in 2019, generating billions of dollars of revenue, it provides a clear example of how ‘the worlds biggest problems are the worlds biggest business opportunities’. Come and hear from Shannon Morgan of Adidas about how the collaboration in Australia has sparked new partnerships with the Australia Open and the All Blacks.
15:05: INNOVATION SESSION
Masterclass: How to find your own purpose in work : Afdhel Aziz How do you find your own personal purpose and how can you apply it to your work? In this special Masterclass Afdhel Aziz shares the revolutionary GPS method which asks : What are your Gifts? What are you Passions? How can you be of Service? The intersection of these three is where your purpose lies.
15:05: INNOVATION SESSION
MASTERCLASS: HOW TO BE AN ACTIVISTA
Join the award-winning founders of Activista, a creative agency whose motto is ‘Extraordinary Ideas for Extraordinary Times,’ for a masterclass on their groundbreaking approach to their work, focusing on how to create powerful initiatives like ‘Dove Real Beauty Sketches’, ‘Immortal Fans’ and ‘United States and Oceans Project’ that inspire people and provoke change, centered around their mantra ‘ACTS NOT ADS.’
THINK CITIZENS, NOT CONSUMERS
HOW TO ENGAGE WITH AN AWAKENED AUDIENCE WHO ARE EAGER
TO PARTICIPATE IN SOLVING SOCIAL AND ENVIRONMENTAL PROBLEMS.
16:00: INSPIRATION SESSION
VICE TO VIRTUE PANEL
Kari Allen – Co-Founder, Sparkke
David Laity – Founder, Goodwill Wine
Can the booze industry do good? Join us for a stimulating discussion from some of the pioneers in the Australian alcohol industry who say ‘yes!’ While we also sample some of their delicious beverages in this fun session.
16:20: INSPIRATION SESSION
KENNY SINGH – MICROSOFT
What if the world thought of ‘Disability as an engine for innovation’ rather than a disadvantage? Join Microsoft’s Kenny Singh as he talks about how the company is breaking new ground through innovations like the Seeing AI App, AI for Accessibility, and Microsoft Soundscape which are helping solve problems for the one billion people in the world with disabilities.
DON’T MISS OUT
ON THESE TALKS.
RESERVE YOUR SPACE NOW.
OUR PARTNERS IN GOOD
ABOUT OUR SPEAKERS
Good is the New Cool 2019 celebrates the passionate voices of game changers in every industry who are paving their own path where there’s no rule book and no limits.
Global Chief of Brand Building at UNICEF
A social innovator and change maker, David is a passionate, experienced leader in developing cause-led partnerships and initiatives that have reached billions, raised millions, and helped change attitudes. David has worked in advertising, production, branding and social impact for the last 20 years, with some of the world’s most influential individuals and organisations – from Beyoncé to Ban Ki-moon.
A former Young Australian of the Year for Community Service, ex-Saatchi & Saatchi creative, and content producer for the last UN Secretary-General, David is driven by leveraging the power of the private sector and creative community to help solve some of the world’s greatest challenges.
Founders of Activista LA
Headquartered out of Los Angeles, Paco Conde and Beto Fernandez are the founders of Activista; a creative company committed to driving social, cultural and economic change through the power of Extraordinary Ideas. . They are behind some of the most extraordinary and award- winning ideas of the last few years, including Real Beauty Sketches – a social experiment for Dove which became the most watched ad ever on YouTube. Paco and Beto have been recognised as the Most Awarded Creative Directors in the World three years in a row.
Founder of Tiddas 4 Tiddas
Marlee Silva is a 23 year old Kamilaroi and Dunghutti woman from Sydney. She’s a published writer, activist and specialist Indigenous consultant at Cox Inall Ridgeway. She’s also the Founder of Tiddas 4 Tiddas (@tiddas4tiddas) a social media-based movement, developed in the hopes of not losing the momentum of the 2018 NAIDOC theme ‘Because of her we can!’ The page is committed to building the resilience and confidence of Aboriginal and Torres Strait Islander women and girls, through storytelling.
Country Sustainability Leader at IKEA Australia
Dr Kate Ringvall is the Country Sustainability Leader for IKEA Australia. Kate has more than 20 years’ experience working, studying and exploring the many facets that make up Sustainability as we know it today.
At IKEA Australia Kate’s work encompasses the full depth and breadth of integrating sustainability actions and implementing the People and Planet Positive Strategy across all 10 IKEA stores and now also New Zealand!
Sparkke is one of the world’s first female founded and led beer and wine companies tackling the entrenched cultural and gender stereotypes driving Australia’s $15+ billion pa male-dominated industry.
Kari launched Sparkke in November 2016 with the most successful alcohol crowd-funding campaign in Australia’s history.
Business Development Manager at Thankyou
Shocked at the prospect of drinking water from a tap when he moved from India to Australia at age 21, the contrast between education, employment and health benefits in the two countries was too great for Kirk not to take action. Today he motivates the entire Thankyou team with his genuine nature and is powered by passion. As a speaker, Kirk is excited by the opportunity to introduce each audience to Thankyou and the United Nations’ goal of eradicating extreme poverty by 2030.
CEO/Founder of ID. Know Yourself.
Isaiah is a Butchulla and Gawara salt water man. Butchulla of Fraser Island, Hervey Bay and Gawara of the Northern Territory, his skin name is Yakamarri.
Isaiah is a strong advocate for Indigenous children in foster care and showing them that “it’s not what you know, it’s what you do that matters”.. Isaiah is currently the CEO / Founder of the first Aboriginal mentoring company to support Aboriginal young people in Out of Home Care in New South Wales called – ID. Know Yourself.
Growth Marketing Manager at Who Gives a Crap
Founders of Conspiracy of Love
Afdhel Aziz is one of the world’s leading experts in brand purpose and social innovation and co-author Good is the New Cool: Market Like You Give a Damn, a provocative manifesto for a bold new model of 21st marketing that helps brands ‘do well by doing good’. He hosts the ‘Good is the New Cool’ podcast series, he also writes ‘The Power Of Purpose’ column in Forbes on the topic of business and social impact.
Bobby Jones is one of the nation’s most respected experts in engaging teen and millennial audiences for social change.
Bobby is currently Chief Marketing and Communications Officer (CMCO) of Peace First, creating compassionate solutions to global and local injustices.
He is the co-author of the top-selling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good.
Cloud Solution Architect at Microsoft Australia
With over 10 years of experience in delivering complex, secure Cloud transformation programs to enterprise and government customers.
For over 10 years, Kenny has been heavily involved in all aspects of the Accessibility software standards development and delivery lifecycle and has been working closely with several engineering teams at Microsoft to make their products and services more accessible to all. Kenny predominantly uses a screen reader on his Windows and IOS devices as his preferred assistive technology.
Country Manager at Global Citizen
Sarah Meredith is Global Citizen’s Australian Country Director overseeing movement efforts in this country.
Since 2016, she has been involved with Global Citizen Festivals in New York, London, Johannesburg and Montreal. Sarah has driven Global Citizen’s campaign efforts to see an increase in foreign aid contribution.
She is a passionate advocate for more women in politics, committed to advocating for change in how political parties attract, promote and engage with women.
Head of Venture Capital at the Impact Investment Group (IIG)
Will is Head of Venture Capital at the Impact Investment Group (IIG). At IIG, he leads the Giant Leap Fund, Australia’s first 100% impact venture capital fund dedicated to investing in rapidly scalable, early stage businesses that fuse profit and purpose across three impact themes: health and wellbeing, sustainable living and empowering people. Giant Leap is backed by the Impact Investment Group, a leading Australian funds manager whose mission is to shift capital towards impact investments.
Event and experience expert and passionate enabler of changing the world for good.
Shani (Co-Founder of Usual Suspects, and Partner of Good is the New Cool) has worked in the marketing and event world for the past 18 years including work with The Guardian, Coca-Cola, American Express, Guzman Y Gomez, NRL and Volkswagen.
Co-Founder at The Missing School
Megan Gilmour is a social innovator and global changemaker with experience across 24 countries and in government, publishing, global aid and development and entities invested in large-scale social change.
She’s a Churchill Fellow (with studies in six countries for connecting seriously sick kids to their education), an expert on raising funding for large and dynamic innovation projects, and a leader in disability education research and advocacy and a mentor to changemakers who build enterprises for social good. She has co-founded a nationally transformative not-for-profit, and tech startups in the global development and the assistive robotics sector.
Jade started with the Cotton On Group in 2008 as a Ladies and Men’s Administration Assistant. She soon moved into the Licensing Department, where she managed some of the Group’s biggest commercial partnerships. It was in 2016 that Jade “landed [her] dream job” in Cotton On Foundation as the Commercial Manager overseeing product and driving fundraising opportunities. Jade thrives on innovation and brings fresh, on-trend product to the market so customers can take action to create a big impact!
JOIN THE MOVEMENT.
Afdhel Aziz and Bobby Jones’ are two friends and veteran marketers who went on a journey to find purpose and how to use business as a force for good. Their book ‘Good is the New Cool: Market Like You Give a Damn’ has gained worldwide recognition since being published in 2016. The book not only inspired global change-makers in the worlds of business, philanthropy, and culture to ‘think transformationally, not transactionally,’ but also in a way that optimizes the lives of people.
The Good is the New Cool movement has now broadened to include an event and podcast series (in association with Soho House), Goodlunches round the world for social entrepreneurs to network, and also a global conference series that kicked off in Los Angeles in March at the TOMS HQ.
FROM OUR HOSTS
On Saturday August 17th at Lendlease in Sydney and on Saturday August 24th at The Goods Shed North in Melbourne, we are inviting you to join 200 extraordinary fellow citizens – all united by the desire and the courage to transform our world for the better.
Our amazing speakers include: David Ohana, Global Chief of Brand Building at UNICEF, Paco Conde and Beto Fernandez, Co-Founders of Activista Los Angeles, Susie Bayes from The Guardian Australia, Marlee Silva from Tiddas4Tiddas, and Nik and Harry Robinson from good citizens Eyewear, and many more to be announced soon.
Our mission is to empower you with the tools and resources you need to be world changers. Our formula for this conference is ‘Inspiration x Innovation = Impact’.
In the next step in this journey, we are excited to join forces with our partners-in-good in Australia, Usual Suspects Creative and UnLtd, to bring members of this movement together.
We believe that with courage, curiosity and compassion we can leave this world better than we found it. We hope you can join us!