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Dear friends,

We created our conferences to provide safe spaces for purpose-led people to find their allies, and learn how to use your talents and resources to make a positive from the leaders in business and culture who are changing our world for the better.

The health and well being of our community is of the highest importance to us. The COVID-19 coronavirus is having a global impact, which includes our community’s ability to travel and feel safe together.

Thus, we believe it is the best decision to move our NYC and LA events to later in the year when, hopefully, this virus no longer poses a significant threat.

We are looking at moving LA to Saturday, September 12th and are finding a new date for NYC.

At this stage, we would be happy to issue refunds to those who request it via Eventbrite – or if you would prefer, we can hold your space for the new date.

If you have any questions, please don’t hesitate to reach out to us at [email protected].

Thank you again for your support. We will be back!

With gratitude,

Afdhel and Bobby




Good is the New Cool 2020 celebrates the passionate voices of game changers in every industry who are paving their own path where there’s no rule book and no limits.

Cyril is a German-born designer and creative entrepreneur based in New York City.

In 2012, a meeting with activist, Captain Paul Watson of the Sea Shepherd Conservation Society and co-founder of Greenpeace, convinced Cyrill to take on the most challenging client; the world’s oceans with the particular objective of focusing attention on the multiple threats facing this vital ecosystem and on establishing a new business culture where it is more lucrative to protect the oceans than to destroy them.

As a result, Cyril founded Parley for the Oceans as a collaboration network for creators, thinkers, and leaders to create awareness for the beauty and fragility of the oceans and to develop and implement strategies that can end their destruction. Parley has collaborated with global brands such as Adidas (on their ocean plastic range of shoes and clothes), Corona and American Express.

Alyson is a designer based in New York City always seeking out the intersection of technology and social good.

She currently leads product design at charity: water, a nonprofit organization on a mission to bring clean and safe drinking water to every person on the planet.

There, she focuses on the digital donor experience, including donating, fundraising, and reporting back on the incredible impact that supporters have.

Dao Yi-Chow
Co-Founder of Public School, O-1
Global Creative Director at Sergio Tacchini
Dao-Yi Chow is an American fashion designer raised in New York City who began his career working under Sean Diddy Combs at the visionary label Sean John. Chow went on to open his own renowned Miami boutique Arrive in 2005 and subsequently founded his award-winning brand, Public School, with partner Maxwell Osborne.

Chow and Osborne created a new genre of tailored streetwear that helped usher in the high-street era with a focus on a sophisticated ease and a commitment to social consciousness. The duo were notably appointed co-creative directors for Donna Karan’s legendary label DKNY in 2015.

Most recently Chow was appointed the Global Creative Director for the relaunch of Italian heritage brand Sergio Tacchini.

With his latest venture O-1, Dao-Yi is looking to help change the dynamic of consumerism through activism and awareness around the harmful effects of the fashion industry on our environment.

Ian Calvert
Creator, Red Bull Amaphiko
Founder, Further

Ian led the development and growth of Red Bull Amaphiko, an international programme aimed at enabling early-stage, community-based social entrepreneurs. He drove the global growth of the programme which ran in 15 countries, including the USA, UK, Brazil & South Africa, and which enabled thousands of early stage social entrepreneurs.

Red Bull Amaphiko (pronounced “amapico” which is the Zulu word for “wings”) looked for early stage, grassroots social entrepreneurs tackling topics in areas such as education, employment, environment, sustainability, or health and wellness, and provide them with development programs and tools, from the main Amaphiko Academy (which includes 10 day residential and 18 month development program) to weekend boot camps, digital know-how and resources for social entrepreneurs.

Ian recently spun-off the Amaphiko programme into an independent impact venture called FURTHER. He will be joining us to talk about how ‘How to incubate an authentic global social impact program’ inside a global multi-national.

Rajesh Anandan is an impact entrepreneur and growth architect. He is the founder of Unicef Ventures, and creator of Unicef Kid Power, the world’s first wearable-for-good named one of TIME’s 25 Best Inventions.

Kid Power Bands act as a kids’ fitness tracker bracelet that connects to a smartphone app. The app lets users complete missions, which counts total steps and awards points. The points then unlock funding from partners, which is then used by UNICEF to deliver packets of therapeutic food to severely malnourished children around the world.

UNiCEF Kid Power has also created groundbreaking partnerships with the likes of The WWE (World Wrestling Entertainment) and Pokemon Go.

Rajesh is also the co-founder and CEO of Ultranauts, a software and data quality engineering startup where 75% of employees are on the autism spectrum, named a FastCompany World Changing Idea, MIT SOLVE Challenge Winner and Interbrand Breakthrough Brand.

Anneliese Olson
SVP, Hewlett-Packard
Anneliese is the Senior Vice President and General Manager for Print Category and is the executive sponsor for Sustainability for HP’s Imaging, Printing & Solutions organization, a $20 billion business spanning global services, software, and hardware to meet needs across home, office and graphics markets.

Additionally, she is the lead on the overall print sustainability strategy. Some of examples of initiatives/ successes include the company reaching its goal of 100% zero deforestation with HP-branded paper and on track to achieve zero deforestation of its paper-based packaging ; introducing the HP Sustainable Forests Cooperative, including a partnership with World Wildlife Fund to improve forest management, restoration and protection ; incorporating recycled content in products like the Tango Terra, which is certified net carbon neutral and features HP ink cartridges made with recycled content, sustainably sourced FSC-certified paper and plastic-free packaging.

Dave Ford
Founder, SoulBuffalo
Co-Founder, Ocean Plastics Leadership Network

Dave Ford is the Founder of SoulBuffalo, an expedition company with operating experience in over 80 countries, servicing the Fortune 500, immersing leaders directly into the greatest challenges of our time including climate change, ocean plastics, and wildlife conservation.

Dave will be joining us to talk about Soul Buffalo’s most audacious summit - the Ocean Plastics Leadership Summit which brought an unlikely group of allies (ranging from Greenpeace to Nestle Waters, who literally shared a room together) for a conference on a boat in the middle of the North Atlantic Gyre.

Dave is also the Co-Founder of The Ocean Plastics Leadership Network, a membership community that runs experiential summits in ocean plastic hotspots around the globe that drive to accelerated, collaborative action, which brings together a diverse group of organizations like HP, Greenpeace, P&G, Nestle Waters, The Clorox Company, SAP, IDEO, Dow, Pepsico, the Coca-Cola Company, National Geographic, Conservation International, Kimberly Clark, Milliken, and the WWF.

Mary Beth Bruggeman spent 8 years as an active duty Marine combat engineer. Upon leaving active duty, Mary Beth worked for iRobot Corporation for 4 years, advancing their work on counter-IED robotics, spent time as a stay at home mom and Marine wife, and then started a fitness and nutrition coaching business.

In 2019, Mary Beth assumed the role of President of The Mission Continues, a national, nonpartisan nonprofit that empowers veterans to continue their service, and empowers communities with veteran talent, skills and preparedness to generate visible impact.

She lives in Fairfax Station, VA, with her husband Brian, a retired Marine, and their three kids.



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What People Are Saying

I had such an amazing time at the conference and met so many amazing people… I feel so lucky to be tapped into this community.
Kim Mauller


…thoroughly epic. Can we do it all over again?!? It was the best conference I have ever been to. And I’ve been to a lot of them.
Laura Rubin


Amazing work on putting together an inspirational day… I’m so glad to be able to say I was one of the first to experience it 🙂
Menaka Gopinath


Great event. I was so inspired and impressed and believe there’s really something special with this format.
Judah Wiedre


Good is the New Cool brings together 150+ leaders from the most influential brands in the world

*based on 2019 attendees



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