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Dear friends,

We created our conferences to provide safe spaces for purpose-led people to find their allies, and learn how to use your talents and resources to make a positive from the leaders in business and culture who are changing our world for the better.

The health and well being of our community is of the highest importance to us. The COVID-19 coronavirus is having a global impact, which includes our community’s ability to travel and feel safe together.

Thus, we believe it is the best decision to move the event to later in the year when, hopefully, this virus no longer poses a significant threat.

We are looking at moving LA to Saturday, September 12th and are finding a new date for NYC.

At this stage, we would be happy to issue refunds to those who request it via Eventbrite - or if you would prefer, we can hold your space for the new date.

If you have any questions, please don’t hesitate to reach out to us at [email protected].

Thank you again for your support. We will be back!

With gratitude,

Afdhel and Bobby

Good is the New Cool presents a new kind of gathering, bringing together a warm, inclusive community of allies from the worlds of brands, non-profits, and culture for inspiring talks, and immersive masterclasses and workshops, which show you how to make a real impact in the world.




Good is the New Cool 2020 celebrates the passionate voices of game changers in every industry who are paving their own path where there’s no rule book and no limits.

Shannon Sinunu
Head of Giving, Apple

At Apple, Shannon heads Giving and Engagement for Environment and Social initiatives, driving awareness of Apple’s values to inspire positive action and also leads Apple’s Employee Giving and Corporate Donations globally. Her mission is to drive awareness of Apple’s values to inspire positive action by mobilizing Apple’s employees and customers behind our mission of leaving the world better than we found it. A tireless champion for good, she has held past positions at LIVESTRONG Foundation, Banana Republic, Make-A-Wish Foundation, and SF MOMA. Come and learn more about Apple’s giving programs, including its recent $2.5 billion gift to tackle the affordable housing crisis in California.

Recently named by Fortune Magazine as one of the Top 50 World’s Greatest Leaders , a recipient of the Muhammad Ali Humanitarian of the Year Award and listed as one of the world’s most influential creative people by The Creativity 50’s, Mick Ebeling has sparked a movement of pragmatic, inspirational innovation. As a career producer and filmmaker and now founder and CEO of Not Impossible, Ebeling harvests the power of technology and story to change the world.

Ebeling founded Not Impossible, a multiple award-winning social innovation lab and production company, on the premise that nothing is impossible. His mantra of “commit, then figure it out” allows him to convene a disparate team of hackers, doers, makers and thinkers to create devices that better the world by bringing accessibility for all. This unconventional approach brought to life highly acclaimed initiatives — the EyeWriter, Project Daniel, Don’s Voice and most recently Music: Not Impossible — that brought the ability to draw back to a paraplegic street artist, 3D-printed arms to Sudanese amputees, a ‘voice’ to an ALS patient who hadn’t spoken in 15 years, and wearables that let deaf and hearing people alike feel music in a “surround body” experience.

Working with a wide array of Fortune 500 companies, Ebeling not only pushes the bar on innovation, he also shares the emotionally resonating story of doing so. These narratives of overcoming seemingly impossible odds to “Help One. Help Many” have inspired people across the world to do the same.

Jason is renowned as one of the most culturally savvy marketers in the game (and one of the nicest people to boot). After a two-decade track record at organizations like Wieden Kennedy (where he served as Nike Global Account Director and then Managing Director for the Shanghai office) and Beats by Dre as Global Head of Marketing, Jason left to become CMO of cannabis brand Select, which recently acquired by Curaleaf, touted as the largest cannabis company in America by revenue. White will become CMO for the entire Curaleaf portfolio when the acquisition deal is finalized. Join Jason to hear about the launch of Possible Plan, a new non-profit dedicated to funding organizations that address access and justice for those affected by cannabis laws.’

Wendy leads Patagonia’s global supply chain compliance and commitment to upholding the company’s Workplace Code of Conduct and Fair Labor Association (FLA) obligations like the Fair Trade partnership and how it protects migrant workers. Savage also heads Patagonia’s Traceability Programs and spearheaded the development, implementation, and switch to the Traceable Down Standard. Among her other responsibilities, Savage advises on the social responsibility program implementation for Patagonia’s food division, Patagonia Provisions, as the company embarks in working with food suppliers.

Sonya Lockett believes in the power of media as a force for good and has spent her career using media to drive culture and policy change. As Chief Impact Officer at 1Community she oversees the design and implementation of social impact campaigns in support 1Community’s issue driven creative content.

These include projects such as the recently released and critically acclaimed ‘Just Mercy’, based on the book by crusading civil rights lawyer Bryan Stevenson (Founder of the Equal Justice Initiative), featuring Michael B. Jordan, Jamie Foxx and Brie Larson, in the form of the Represent Justice campaign.

Sonya previously served as the Vice-President of Social Responsibility for Viacom/BET Networks and was responsible for creating and executing strategies that used network programming to engage consumers in social change initiatives. Network campaigns under Sonya’s leadership garnered numerous awards including the 2007 Emmy Award for Best National Public Service Campaign.

Dan is a retired Navy Captain, who brings to the job 27 years of active and reserve military service and more than a decade of business experience. Highlights of his military service include four tours as a commanding officer, carrier-based naval flight officer, and special assistant to four Secretaries of the Navy: John Dalton, Richard Danzig, Robin Pirie, and Gordon England. He holds several individual and campaign awards, including the Defense Superior Service Medal.

Under his leadership the Call of Duty Endowment has risen to become the largest philanthropic funder of veteran employment, backing more than 65,000 high-quality job placements. For his work in support of veteran employment, he was named to The Mighty 25: Veterans to Watch in 2017.

Goldenberg is a graduate of the United States Naval Academy, National Intelligence University, Harvard Business School and the Air Command and Staff College. His strong personal connection to veterans and understanding first-hand the impact they can have in the civilian workforce drive the Endowment’s efforts to place 100,000 veterans into high-quality jobs by 2024.

At the heart of Kim’s creative process is the belief that design is a powerful tool for positive impact. She currently holds the position of SVP, Design at Mattel Inc where she sets the creative vision for some of the most iconic and ground-breaking doll brands in the world. In 2015 Kim was responsible for leading a Barbie product reinvention (featured in the Hulu documentary “Tiny Shoulders: Rethinking Barbie”) that generated 5 billion media impressions, secured a TIME cover, and received the coveted “Doll of the Year Award” from The Toy Association. Today Barbie is the most diverse doll line on the market and includes dolls representing various ethnicities, body types, and physical abilities. Most recently, Kim and her team made history again by introducing Creatable World, the first-ever gender-inclusive doll line that “keeps labels out and invites everyone in”, which made Time Magazine’s Top 100 Best Inventions of 2019.

Caitlin leads communications and charity efforts for eBay in North America, one of the world’s largest and most active giving platforms. She has worked with the company for more than a decade, developing programs that support eBay’s millions of active buyers and sellers, along with the 80,000+ global charities registered on eBay for Charity. This includes initiatives that drive giving through brand awareness, consumer engagement and new fundraising tools for charities of all sizes.

Her team is responsible for some of the highest-profile charitable events in the country – from the annual lunch with Warren Buffet, which raised $4.5 million in 2019, to collaborations with the ESPYs, the GRAMMYs and in support of TIME’S UP, among hundreds of others. The eBay platform enables charitable organizations to reach one of the world’s largest audiences of consumers – raising more than $1 billion in funds for charity organizations to date.

Olympia Auset

Olympia is on a mission to bring healthy food to underserved communities in Los Angeles. SÜPRMARKT is a 100% organic grocery pop-up using an innovative, engaging approach to create food security, offering weekly packages of produce, accepting SNAP, and educating to make organic living feel easy. Inspired by the passing of Nipsey Hussle, her latest project ‘Keep Slauson Fresh’ is an Indiegogo-funded plan to create a full-time organic supermarket. SÜPRMARKT has featured in The Washington Post, Los Angeles Times, Forbes, Blavity, Afropunk, LA Weekly, and Ray Choi’s ‘Broken Bread’ TV series.

Kwame Taylor-Hayford & Sophie Ozoux
Co-Founders, Kin
Sophie & Kwame are the Co-Founders of Kin, a new breed of creative company
using kinship to unleash business and culture as forces for good in our world.

After over two decades working at leading agencies including Sid Lee, Anomaly, TBWA\MAL, BETC, and Saatchi & Saatchi, and brand side at Chobani, they decided to channel their passion for purpose into building a dynamic creative company that wouldn’t be constrained by past paradigms.

Collaborating with some of the best talent in creative business on global assignments for P&G, Chobani, Apple, Facebook, adidas, Uniqlo, Dom Perignon, Absolut, and Stella Artois, they realize the power of ideas and their ability to affect change - when process, egos, and short-term thinking don’t get in the way.

Jason Mayden
CEO, Super Heroic

In his previous role at Nike, Jason oversaw the design and execution of all conceptual products, data-driven innovations, and inline lifestyle and performance products for Jordan Brand, as the Senior Global Design Director. During his 13+ year career at Nike, Mayden led and contributed to the creation of innovative sport performance products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter, and Michael Jordan, and was responsible for the strategic investigation of new technologies and services, such as the Nike Fuel Band and the Nike+ platform.

In 2017 Jason launched his own brand, Super Heroic, a business focused on provided quality play performance footwear, apparel and technology for elementary school-aged children. The brand is thriving and Jason is passionate about spreading the Super Heroic message!

Michelle Cirocco is Televerde’s Chief Social Responsibility Officer. Televerde has helped more than 3000 incarcerated women find high-paying technology sales jobs while generating more than $8 billion in leads for companies like SAP, Microsoft, Adobe, Dell and more.

Michelle joined Televerde in 1999 and has held several leadership positions including Chief Marketing Officer. She is a tireless champion for using business as a force for good and the power of second chances.

Michelle earned her MBA from Arizona State University where she also serves as an Advisory Board Member for the Center for Services Leadership. Michelle is an avid TED fan and organized and hosted TEDxPerryvilleCorrectional, the first TEDx to be held in an Arizona prison, which looked behind the curtain of incarceration to show the potential that exists in giving second chances.

Tru Pettigrew
President, Tru Access
Tru Pettigrew is a devoted family man, speaker, author, accomplished business leader and an engaged community activist helping to build & maintain healthy relationships between Law Enforcement Officers and the diverse communities that they serve. He is currently the Founder and Chief Bridge Builder at Tru Access, which is a leading Inspiration & Empowerment consultancy that focuses on helping organizations build bridges across areas of social, racial, cultural, and generational divides. Hear Tru’s inspiring journey from an advertising executive to finding his life’s purpose of bringing diversity and inclusion into corporations and communities. You will also learn more about his revolutionary GPS to Purpose method to help you find your purpose.

For the past decade, Cleo has worked internationally with renowned artists, city councils, movement leaders, global brands, and foundations to build campaigns and public space interventions that explore the relationship between storytelling, community empowerment and human rights.

As the Director of Amplifier, Cleo has spearheaded groundbreaking media experiments for the organization including the iconic We The People campaign and education initiative We The Future, which sent free art and teaching tools to over 400,000 students in 2019.

The result has been millions of iconic artworks distributed across the United States in collaboration with hundreds of renowned artists and social movements, building the nonprofit into a globally recognized art and social justice organization.

Kirk is co-founder and lead coach at enso, whose mission is to create a positive impact through cultural interventions with visionary brands and transformative coaching of their leadership. Kirk’s background is distinct from most leadership coaches with vast business experience (CCO, President, CEO of companies from LA to Shanghai) in addition to graduate-level education and 12 years of experience in leadership coaching. Kirk’s clients have included purpose-led leaders at Mattel, Hulu, R/GA, Google, David&Goliath, AEG and Omidyar Network. Kirk has spoken and led workshops on unlocking inner purpose and positive impact from Hong Kong to Copenhagen to NYC to Portland.
Andy Freedman is the co-founder and managing director of Miles4Migrants, a non-profit that uses donated airline miles to reunite separated refugee and immigrant families affected by conflict and persecution. Since forming in late 2016, Miles4Migrants has flown over 2,000 individuals, entirely run by a tireless group of citizen volunteers.
Lizbeth Mateo was born in Oaxaca, Mexico and moved to Los Angeles, California when she was 14 years old. Lizbeth is undocumented and the first one in her family to graduate from college and law school. Lizbeth graduated from Santa Clara University School of Law in 2016 and was sworn in as an attorney in 2017. A few months later, Lizbeth opened her own law practice in Wilmington, California. Lizbeth represents families in immigration proceedings, as well as workers who get injured on the job. Come and hear her remarkable journey to protect the rights of Dreamers and the undocumented despite the constant threats and challenges that she faces.
Gigantic Fucking Solutions is the brainchild of Gabi Kay and Ben Kay, co-founders of the ethical advertising agency Invincible Unicorn and wife-and-husband team.

One day last May, while slightly drunk in a Thai restaurant, they wondered why the persuasive powers of the advertising industry weren’t being fully used to tackle the Climate Crisis. So they set about making that happen. By tapping into the skills of creative people across the world, and aligning them to the needs of the scientific community, they are bringing gigantic f***ing solutions to a gigantic f***ing problem.

Gabi has been both Head of Sales and Executive Producer for some of the top commercial production companies in the world. In collaboration with agencies such as DDB, BBDO and BBH, she has worked on brands as diverse as Levis, VW, Amnesty International, the BBC and Mercedes.

Ben has spent over twenty years creative directing big brands at agencies such as BBDO, Wieden and Kennedy, Saatchi and Saatchi and RG/A. Most recently he spent six years as Executive Creative Director and International Group Creative Director at Media Arts Lab in London and LA, working exclusively on Apple. Further brand experience includes Sony, Adidas, Beats, Guinness, Ford, Volvo, Nokia, Facebook, and The Economist.

They now live in Laurel Canyon with two kids and two cats.

James Anderson is an entrepreneur, social innovator, and thought leader.

He has dedicated his life to finding solutions to some of the greatest issues affecting our world.

Presently at The Yerba Mate Co., James leads the development and execution of the corporation’s social impact commitment to hiring 10,000 system-affected individuals worldwide as the company grows.

Zach is a filmmaker and co-founder of Optimist, a non-profit production studio that creates films with impact. He is best known for directing the feature documentaries Living On One Dollar and Salam Neighbor. His films have been released by Netflix, Amazon Prime, National Geographic, and The Atlantic.

Each film is accompanied by an impact campaign to create measurable outcomes. His projects have raised over $91.5 million dollars for the film’s causes and have changed over 275,000 lives.

He will be joining us to talk about his new project, ‘The Undocumented Lawyer‘ about Lizbeth Mateo, an attorney who swore to uphold the U.S. constitution, despite being undocumented herself. When a client takes sanctuary in a church to avoid deportation, Lizbeth’s own experience guides her fight for justice.

Ryland Engelhart, along with his family, opened the original Cafe Gratitude in San Francisco, California in 2004, a manifestation of a visionary concept that food, gratitude, and love are the recipes for cultivating community and a reverence for the living world. One restaurant grew into seven throughout the Bay Area, and in 2011, Ryland and his brother brought Cafe Gratitude to Los Angeles. The pair saw a huge opportunity in engaging the influential media culture in Hollywood to broadcast a healthier, loving, and grateful narrative across the globe.

Today, Ryland is the Mission Fulfillment Officer of Love Serve Remember, the management company that oversees seven Southern California restaurants under three names, Cafe Gratitude, Gratitude, and Gracias Madre. He is responsible for upholding the company culture, values, and business innovations. All restaurants serve 100% plant-based organic cuisine. Ryland is the co-founder of Kiss the Ground, an education and advocacy NGO working to transform our food system. He is also the creator of the award-winning documentary film, “May I Be Frank,” and co-producer of the Kiss the Ground feature-length film to be released in 2019. Ryland’s life purpose is to be an expression of love in action.

Ian co-founded Kindred (the company behind the highly anticipated Kindred 2020 conference in 2018 to accelerate purpose-led business transformation and create a marketplace for collaboration between companies, nonprofits, and popular culture.

One of the most influential voices in the media, marketing, and culture, Ian has been at the forefront of media, content, advertising and marketing since 1997.

Prior to Kindred, Ian was the founder, CEO, and Global Chairman of the influential advertising agency Deep Focus, winner of numerous industry accolades including Cannes Lions, Webby, and Emmy Awards.



Thank You to Our Sponsors

Benevity, the leader in workplace engagement, whose Goodness Platform helps brands bring their social mission to life with technology to build positive workplace culture, amplify the impact of corporate giving, and power pro-social brand engagement.

Good Loop, an online advertising platform that converts ad money into free donations for relevant charities.

Please visit their sites to learn more about the great work they are doing.

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What People Are Saying

I had such an amazing time at the conference and met so many amazing people… I feel so lucky to be tapped into this community.
Kim Mauller


…thoroughly epic. Can we do it all over again?!? It was the best conference I have ever been to. And I’ve been to a lot of them.
Laura Rubin


Amazing work on putting together an inspirational day… I’m so glad to be able to say I was one of the first to experience it 🙂
Menaka Gopinath


Great event. I was so inspired and impressed and believe there’s really something special with this format.
Judah Wiedre


I found my tribe. Unexpectedly, I found myself
2019 attendee

Good is the New Cool brings together 150+ leaders from the most influential brands in the world

*based on 2019 attendees



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