Good is the New Cool Workshops

Good is the New Cool Workshops are immersive experiences that help brand teams discover and apply their purpose to play a more meaningful role in the lives of their customers and communities.

These experiences deliver what employees crave most – a better understanding of the role they want to play in the world, trusted spaces to explore creative ideas and form deeper connections with others, along with practical tools to help bring those ideas to life.

“Afdhel and Bobby are at the forefront of a tectonic shift in the way brands do business. Their 7 principles from ‘Good is the New Cool’ and purpose-driven approach to marketing are redefining how brands will need to exist in the future in order to be successful.”

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