Afdhel Aziz and Bobby Jones are two highly experienced marketers, based in New York City. Their friendship and common passion for the idea of ‘giving back’ lead them to collaborate on this book, which they hope will inspire other marketers.

Bobby Jones is one of the nation’s most respected experts in marketing to millennial consumers. As VP of Octagon North America, he headed up the Octagon Access group, the nation's preeminent team for global brands looking to effectively reach multicultural and millennial consumers. Bobby has leveraged his talents and expertise to develop innovative, award-winning campaigns and strategies for organizations such as Ford, Moet Hennessy, Adidas, and the Robert Wood Johnson Foundation.

In his current role as Chief Marketing and Communications Office of Peace First, Bobby is responsible for leading all marketing and communications efforts to help achieve Peace First's vision to create a new social norm where millions of young people are prepared, empowered and committed to collaboratively solving the world's biggest challenges with courage and compassion.

Afdhel Aziz is a marketing strategist, consultant and speaker who has worked for blue-chip companies such as Absolut, Nokia, Heineken, and Procter & Gamble. Visionary, inspiring and fearless, he is an expert on how to deliver cutting-edge campaigns, content, and experiences that drive pop culture, working with a wide range of artists and cultural partners such as Lady Gaga, Deadmau5, the TED Conferences and the Andy Warhol Foundation. He has been a featured speaker at the Cannes Lions, SXSW, Adweek and TEDxBushwick, and his award-winning work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune the Guardian, Hypebeast, and others. You can find out more at or follow him on Twitter @afdhelaziz.

He is currently Brand Director, Absolut Labs, based in New York.